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A music store, a summer sale, and a groove that never started
Cartoon drummer with six arms buried in a drum kit covered in discount signs, illustrating an overloaded promotional email calendar. Caption: Past a certain point more is noise.
A music store, a summer sale, and a groove that never started

A music store, a summer sale, and a groove that never started

Usually brands send too little. This one never stops. Every promotion looked fine. But together they barely made a third of what they could have. Here's the point where "more" turns against you - and what to do instead.
July 30, 202614 min
How a CG legend leaked $30,000 on a “perfect” course launch
How a CG legend leaked $30,000 on a “perfect” course launch

How a CG legend leaked $30,000 on a “perfect” course launch

You can have decades of experience, a massive audience, flawless product, and still bleed cash. Inside, I break down exactly how that happens, step by step. Where the leaks start, how they grow, and why most creators never notice until the damage is done.
April 26, 202634 min
Why “free” copywriting isn’t
Why “free” copywriting isn’t

Why “free” copywriting isn’t

Gary Halbert did it. Eugene Schwartz did it. Every direct response pro figured it out decades ago. Then AI scraped all of it, handed it to 2 billion people, and now everyone calls it "AI style." The one thing that actually separates human from machine? Not on any list.
April 24, 20268 min
Hidden perks: why some businesses make it look easy
Hidden perks: why some businesses make it look easy

Hidden perks: why some businesses make it look easy

In RPGs, every character has hidden modifiers that shape their playstyle. Turns out your business has one too. But nobody handed you the sheet. It’s time to look at the actual stats.
April 14, 202612 min
Cargo Cult Marketing: What’s actually making the planes come
Cargo Cult Marketing: What’s actually making the planes come

Cargo Cult Marketing: What’s actually making the planes come

Most businesses aren't doing marketing. They're performing a ritual - and wondering why the revenue gods aren't responding. This pattern was coined by anthropologists in 1945, and it describes modern marketing strategy more accurately than anything written since.
March 8, 202614 min
Expensive Visitors: Why you’re paying for clicks but not for customers.
Expensive Visitors: Why you’re paying for clicks but not for customers.

Expensive Visitors: Why you’re paying for clicks but not for customers.

Most businesses pay for ads but lose money. They buy clicks from strangers who leave and never come back. Read this to see why your ad budget is bleeding and how to turn those expensive visitors into real customers.
March 4, 202611 min
Your biggest fans are the reason you’re not making enough money
Your biggest fans are the reason you’re not making enough money

Your biggest fans are the reason you’re not making enough money

A thousand fans will out-comment, out-share, and out-engage any paid campaign. They'll also buy less - collectively - than a handful of strangers who found your product on the right day. The creator economy doesn't advertise this part. This article does.
February 26, 202617 min
“If they want it, they’ll buy it” – True. But not from you.
“If they want it, they’ll buy it” – True. But not from you.

“If they want it, they’ll buy it” – True. But not from you.

The belief that good work finds its own audience is the most expensive thing a maker can hold. Because the sales that didn't happen leave no evidence. But the reason is always the same - and it has nothing to do with quality.
February 23, 202612 min
Indie game email system: a complete blueprint
Indie game email system: a complete blueprint

Indie game email system: a complete blueprint

The exact email strategy - phase by phase, email by email - that turns a cold indie launch into a controlled explosion. Works for every game, every DLC, every major update.
February 16, 202634 min
Why great games make less than $1,000 (and the 2-hour fix most devs skip)
Why great games make less than $1,000 (and the 2-hour fix most devs skip)

Why great games make less than $1,000 (and the 2-hour fix most devs skip)

You can make the most incredible game anyone's ever seen. But if nobody shows up on launch day, Steam's algorithm will bury it before the week is out. Here's what the devs who survive that window do differently.
February 15, 202629 min